About ANBA

Mocktail Beverages Inc.

  

Bill has a finance background as he founded and was Head of Private Equity and Venture Capital Services groups for 15 years at 3 of the global investment banks. Prior to founding Mocktail Beverages, Bill co-founded and was a Director of a Hong Kong-based consumer products company. With a strong belief in giving back, he also spent 7 years contributing time and resources, including 2 years on the Board of Trustees, at the Perkins School for the Blind. Founded in 1829, and as the institution that educated Hellen Keller, it is the world leader in more than 100 countries in Blind and Deaf – Blind education.

Bill’s inspiration for MOCKTAILS was born from a genuine need within our own families to find a solution to the great divide between alcohol options and the service that comes with it, and soft drinks. It started with his wife, Tracy, who had stopped drinking during her athletic career and then again during pregnancy, as so many millions do.

Our closest friends were also feeling the challenges of trying to enjoy both work functions and pure social functions when, as non-drinkers, their options were severely limited and often defaulted to water. The rest of us were enjoying not only our craft beer, curated wines, and mixology quality cocktails, but also getting great service, and simply enjoying the occasion. They felt separated, that the drink experience were not even close to being comparable, and then there was the inevitable line of questions about why you are not drinking.

Over time family members were less likely to want to go to bars, restaurants, and parties to socialize, and everyone was impacted. It turns out that within our 3 founding families, 3 adults were primarily non- drinkers and 3 were drinkers, so we knew we needed to find a solution.

We searched the globe for appropriate products to bring us all together socially rather than separate us based on the alcohol, and there was simply nothing available. So, we set to work to solve the problem for our own families, as well as the millions around the world millions around the world like us wanting to Turn Moments Into Memories!