Join us for the release of the
2026 State of the Adult Non-Alcoholic Beverage Industry Report at the ANA Virtual Summit
Sign up for two days of data deep dives, expert panels, and conversations shaping what’s next in the adult non-alcoholic (ANA) beverage category.
Presented by the Adult Non-Alcoholic Beverage Association (ANBA)
Registration for the Virtual Summit is Free and Includes:
First Access to the Industry Report
The 2026 State of the Adult Non-Alcoholic Beverage Industry Report, sent free to every registrant at the end of Day 1.
Two Days of Expert Sessions
Data deep dives, expert panels, and live networking with brands, buyers, and industry leaders, streamed free on LinkedIn Live.
What’s Inside the 2026 ANA State of the Industry Report
Built on the Adult Non-Alcoholic Beverage Association’s brand survey combined with leading industry data, the inaugural Industry Report takes on the questions shaping the ANA category. It’s free for every registrant, with no paywall.
Sales Channels
Where are ANA brands selling today, across grocery, natural and specialty, on-premise, and direct-to-consumer?
Market Performance
How are ANA sales trending in retail stores and in bars and restaurants?
Brand Performance
How are ANA brands growing, and how are they pricing their products?
Customers
Who do ANA brands say their customers are?
Operations
How are ANA brands producing their products?
Marketing
Where are ANA brands investing in marketing?
Outlook
What are ANA founders planning for the year ahead?
ANA Virtual Summit Programming
Live sessions from 12 to 3 PM Eastern, with one LinkedIn Live networking break each day.
Toggle between tabs to see sessions for each day.
Anchored by the launch of the Report, with sessions that dig into its findings.
The first look at the Industry Report, with the headline findings on where the ANA category stands and where it’s headed.
What the data shows about how ANA is selling on store shelves, and what buyers want to see from brands next.
What the data shows about how ANA is performing in bars and restaurants, and where the growth opportunities are.
A look at the people buying ANA: who they are, why they buy, and what they want next.
Where the category is headed, and what brands, buyers, and investors should be preparing for now. Closes with Day 1 remarks and a preview of Day 2.
For buyers, industry professionals, brands, and the broader adult beverage ecosystem.
Kicking off a day of conversations with the people building the category.
Founders share what it actually took to build their brands, including what worked, what didn’t, and what they’d do differently.
Buyers and brands on what earns and keeps shelf space in a fast-growing category.
Practical strategies for building an ANA program your guests will order again.
The production, formulation, and technology advances that are raising the bar for what ANA can taste like.
How brands, buyers, and partners can work together to grow ANA, and what comes after the Summit.
All times Eastern.
Register Free for Both Days and Get Access to the Industry Report
Save your spot for November 17–18.
Who Should Attend the Summit
If you make it, sell it, serve it, fund it, or cover it, the ANA Virtual Summit is for you. Brands, buyers, distributors, investors, and media will gather in one virtual room.
Beverage brand founders and operators
Benchmark your brand’s performance, channels, and marketing against the rest of the category.
Distributors, retailers, and on-premise buyers
See which channels are growing and what’s driving ANA sales before your next category review.
Investors and capital providers
Get a data-backed read on brand performance and where founders plan to invest next.
Hospitality and foodservice professionals
Learn how bars, restaurants, and hotels are building ANA programs guests order again.
Trade associations and industry groups
Understand the category your members are entering, from the brands building it.
Media and analysts
Get the first industry-wide data on ANA brands, live on Day 1, and ask questions of the people driving the category's growth.
Our Sponsors
The State of the ANA Industry Report and ANA Virtual Summit is made possible by companies backing the growth of the category.
Presenting Sponsor
Presenting Sponsor
Solos
Solos is a leading technology partner for No/Low beverages, helping producers create premium alcohol-free products without compromising taste, aroma, or identity. By combining advanced dealcoholization technology with patented aroma recovery, Solos preserves the original beverage’s sensory profile. From wine and beer to spirits and ready-to-drink beverages, Solos supports brands in developing and scaling high-quality No/Low products. With tailored product development and flexible solutions, including white-label options, Solos helps brands bring innovative products to market.
Category Sponsors
Mother Murphy’s Flavors
Mother Murphy’s Flavors is a trusted flavor manufacturer dedicated to helping brands turn inspiration into successful products. With decades of expertise, cutting-edge research, and a passion for innovation, we develop flavor solutions that meet evolving consumer tastes and drive meaningful growth. Your Ideas. Made Real.
Cin7
Cin7 is an inventory management software and Lite ERP that brings inventory, order, and production management together for non-alcoholic beverage brands. Track stock, fulfill orders, and manage production, whether in-house or with a co-manufacturer, all without juggling spreadsheets. Batch production and expiration date tracking help reduce waste and full traceability from ingredient to finished product makes compliance easier. Cin7 also connects with all your sales channels from ecommerce to Big Box retailers and includes AI-powered forecasting so you always have the right stock and the right time.
John I. Haas
John I. Haas is a global leader in innovative hop products and has been growing the future of brewing for more than 100 years. From the hop fields of the Yakima Valley to the lab and the brewhouse, we’re dedicated to helping brewers push the boundaries of flavor, efficiency, and sustainability. Alongside our partners in the BarthHaas Group, we share a passion for beer and a commitment to supporting the global brewing community.
Supporting Sponsors
Data Partners
NielsenIQ
NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
Circana
At Circana, we measure and accelerate demand. It’s that simple. We partner with brands to address their toughest business challenges through a combination of our big data, AI data-visualization platform, and deep expertise across more than 25 industries.
Datasssential
Datassential is the leading food and beverage intelligence platform providing guidance on trends, competitive benchmarking, and sales intelligence.
Community Partners
The communities, associations, and voices helping bring the ANA industry together.
Interested in sponsoring? Email Marcos at marcos@anba.org.
Want to share the Industry Report and Summit with your community? Email Marcos at marcos@anba.org.
Meet Your Speakers
Founders, buyers, operators, and analysts from across the category.
Kaleigh Theriault
Director, Thought Leadership, NIQ
Evonne Chan
Food, Grocery & Nutrition Data Analyst, SPINS
Chad Moutray
Senior Vice President, Industry Research & Knowledge, and Chief Economist, National Restaurant Association
Chad Moutray
Senior Vice President, Industry Research & Knowledge, and Chief Economist, National Restaurant Association
Shara Orem
VP, Community Engagement and Strategic Partnerships, Datassential
Bill Shufelt
Co-Founder & CEO, Athletic Brewing
Ben Branson
Founder, Pollen Projects - Sylva & Seasn
Taylor Foxman
Founder & CEO, The Industry Collective
Pauline Idogho
CEO & Founder, Mocktail Club
Brooks Addington
Founder & CEO, TÖST Beverages
Milan Martin
Founder & CEO, The Free Spirits Company
Meeta Gournay
Co-Founder & CEO, Three Spirit
Brian Gelb
Senior VP of Wine and Concierge, Total Wine & More
Sara Harmelin
VP of Portfolio Development, Allied Beverage Group
Laura Taylor
Founder & CEO, Mingle Mocktails
Derek Brown
Founder, Drink Company & Mindful Drinking Fest
David Crooch
General Manager, Diageo Non-Alcoholic Beverages
Dana Bonelli
Portfolio Director, The Wine Company
Brandy Rand
Vice President, Hospitality, Forge
Matt Hughes
General Manager, Solos
Brian Lippert
Applications Manager, Mother Murphy’s Flavors
Maya Keekattil
Chief Product Officer, Cin7
Meet Your Host
Marcos Salazar
CEO & Co-Founder, Adult Non-Alcoholic Beverage Association (ANBA)
Marcos Salazar is the Co-Founder and CEO of the Adult Non-Alcoholic Beverage Association (ANBA), the only trade association dedicated to promoting, protecting, and growing the adult non-alcoholic beverage industry worldwide. Founded in 2021, ANBA represents a rapidly growing community of innovative brands producing non-alcoholic beers, wines, spirits, and ready-to-drink cocktails — and serves as the unifying voice for the category from production to marketplace.
Under Marcos's leadership, ANBA has become the central hub for the adult non-alcoholic beverage ecosystem — providing member brands with advocacy, education, market intelligence, industry standards, and a thriving community of founders and industry stakeholders navigating one of the fastest-growing categories in beverage.
Frequently Asked Questions
What is the State of the Adult Non-Alcoholic Beverage Industry Report?
It is the Adult Non-Alcoholic Beverage Association’s first annual data report on the adult non-alcoholic beverage category, built on its brand survey data and third-party data from partners like NIQ, Circana, and Datassential. It launches live on Day 1, and every registrant receives a copy after Day 1 ends. Day 1 sessions dig into its findings.
What is the Adult Non-Alcoholic Beverage Virtual Summit?
It is the first global conference for the adult non-alcoholic beverage category, presented by the Adult Non-Alcoholic Beverage Association (ANBA). Over two days, producers and industry stakeholders come together to review the latest category data, hear from practitioners, and connect.
Is it really free?
Yes. The Summit is free to attend, registration is open worldwide, and every registrant receives the Industry Report at no cost.
When is it, and how do I join?
The Summit runs November 17–18, 2026, from 12 to 3 PM Eastern each day. Register with the form on this page. It streams free on LinkedIn Live, and on Summit days anba.org/live takes you straight to that day’s stream.
I’m outside the US. Can I still attend?
Yes. Sessions run 12 to 3 PM Eastern. If the timing doesn’t work for you, registrants can watch replays for a limited time.
What happens after I register?
You’ll land on a page where you can click “Attend” on the Summit’s LinkedIn event, which adds a reminder and lets your network know you’re going.
Do I need a LinkedIn account?
Yes. The Summit streams on LinkedIn Live, so you’ll need a LinkedIn account to watch and join the conversation.
Can I join for just one session?
Yes. Join for as many or as few sessions as you like.
Will there be replays?
Yes. Registrants can watch replays for a limited time after the Summit. After that, replays are available to Adult Non-Alcoholic Beverage Association members.
Can I ask questions and connect with other attendees?
Yes. Post questions and comments in the LinkedIn Live chat during sessions. Each day also includes a 15-minute LinkedIn Live networking break so you can meet and connect with other attendees. You can also browse ANA brands in the Adult Non-Alcoholic Beverage Association member directory before the Summit.
What happens after the Summit?
The Adult Non-Alcoholic Beverage Association (ANBA) will host monthly webinars through 2027, co-hosted with industry stakeholders and associations. They run on LinkedIn Live, and replays are accessible to ANBA members on anba.org.
How can my association get involved?
To get involved, email Marcos Salazar at marcos@anba.org.
I’m a journalist. How can I get the Industry Report?
For press access and interview requests, register for the summit or email Marcos Salazar at marcos@anba.org.
Still have a question? marcos@anba.org
Join Us for the State of the ANA Industry Report Launch at the ANA Virtual Summit
November 17–18, 2026. 12–3 PM Eastern. Free.