Great Non-Alcoholic Wine Doesn’t Start in the Facility. It Begins in the Vineyard.

Great Non-Alcoholic Wine Doesn’t Start in the Facility. It Begins in the Vineyard. For years, non-alcoholic wine had a reputation problem — and it earned it. Because brands used low-quality wine as their base, the dealcoholization process didn’t hide the flaws. It exposed them. The consumer stigma that followed gave non-alcoholic wine a negative reputation […]

Abstinence Spirits Built the Data Before They Built the Retail Case

Abstinence Spirits Built the Data Before They Built the Retail Case Too many ANA brands pitch retail before they have a reason to be there. Ranwei Chiang, CEO of Abstinence Spirits, took a different path than many brands – one that meant saying no to retail early, going deep on Amazon and on-premise instead, and […]

How Raising the Bar’s Subscription Model Drives ANA Discovery

How Raising the Bar’s Subscription Model Drives ANA Discovery The adult non-alcoholic beverage category has hundreds of NA spirits and ready-to-drink cocktails but for curious consumers, knowing where to start can feel overwhelming. Abbie Romanul, Founder and CEO of Raising the Bar, decided to solve this problem by building a subscription box that turns overwhelm […]