How Sovi Wine Co. is Building Premium ANA Wine Through Single-Estate Sourcing and Brand Evolution
How Sovi Wine Co. is Building Premium ANA Wine Through Single-Estate Sourcing and Brand Evolution When Sovi Wine Co. launched its first adult non-alcoholic wine in 2020, Co-Founder Julia Littauer made a decision that most new brands skip – she contracted directly with a single vineyard to grow grapes specifically for dealcoholization. “We wanted it […]
How Raising the Bar’s Subscription Model Drives ANA Discovery
How Raising the Bar’s Subscription Model Drives ANA Discovery The adult non-alcoholic beverage category has hundreds of NA spirits and ready-to-drink cocktails but for curious consumers, knowing where to start can feel overwhelming. Abbie Romanul, Founder and CEO of Raising the Bar, decided to solve this problem by building a subscription box that turns overwhelm […]
How TÖST Built National Distribution by Designing Beverages for Occasions Instead of Replicating Alcohol
How TÖST Built National Distribution by Designing Beverages for Occasions Instead of Replicating Alcohol When Brooks Addington, CEO and Founder of TÖST Beverages, and his team created TÖST seven years ago, they started with a fundamental question: what does a beverage actually need to be to meet the moment? Their answer wasn’t about replicating champagne, […]
How Enthuse Marketing Built ANA Category Credibility Through Tastemaker Education About Seedlip
How Enthuse Marketing Built ANA Category Credibility Through Tastemaker Education About Seedlip When Seedlip launched in the U.S. in 2015, adult non-alcoholic spirits faced a dual challenge. First, they needed to overcome the “fancy juice” perception of adult non-alcoholic spirits. Second, they needed bartenders – professionals who make their living serving alcohol – to champion […]
Dry January Check In: Breaking Records or Embracing Moderation?
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ABV Technology is Building De-Alcoholization Infrastructure to Enable Craft Producers to Enter the ANA Market
ABV Technology is Building De-Alcoholization Infrastructure to Enable Craft Producers to Enter the ANA Market For years, craft breweries faced an impossible barrier when it came to making non-alcoholic beer. De-alcoholization equipment cost millions and required industrial-scale facilities. The few companies offering de-alcoholization services were often hundreds of miles away. And even if a small […]
How Mingle Mocktails is Expanding Into Functional Beverages to Capture Evolving Consumer Preferences
How Mingle Mocktails is Expanding Into Functional Beverages to Capture Evolving Consumer Preferences The adult non-alcoholic beverage category keeps evolving – and Laura Taylor, Founder and Chief Mingle Officer of Mingle Mocktails, decided her brand needed to evolve with it. After observing functional beverage growth for two years and learning about shifting consumer preferences, she […]
How Gruvi’s Data-Driven Rebranding Solved Shelf Visibility and Product Discovery
How Gruvi’s Data-Driven Rebranding Solved Shelf Visibility and Product Discovery Many adult non-alcoholic brands treat rebrands as aesthetic exercises – a prettier label here, a refreshed color palette there, maybe a new tagline that sounds more premium. Anika Sawni, Co-Founder of Gruvi, took a fundamentally different approach. After six years in the category, she and […]
How Free Spirits is Advancing ANA Spirit Quality Through Continuous Product Iteration
How Free Spirits is Advancing ANA Spirit Quality Through Continuous Product Iteration “We’re on version 25 of our Bourbon,” Milan Martin, Co-Founder of Free Spirits, told me during our conversation about their approach to product development. Most adult non-alcoholic spirit brands release a product and refine it over time. Free Spirits built their entire culture […]
The Wine Company is Building Distributor Infrastructure for Adult Non-Alcoholic Beverages
The Wine Company is Building Distributor Infrastructure for Adult Non-Alcoholic Beverages When a 40-year-old wine and spirits distributor sees the beverage landscape changing, the traditional response is to protect the core business. The Wine Company in Minnesota took a different approach. Three years ago, Dana Bonelli, Portfolio Director at The Wine Company, and her team made […]