St. Buena Vida Landed on Wine Spectator Menus by Getting the Grape and the Technology Right
St. Buena Vida Landed on Wine Spectator Menus by Getting the Grape and the Technology Right Before Lawrence Bremer, Founder of St. Buena Vida, settled on the grape that would become his brand’s debut wine, he flew to Düsseldorf for ProWein, the largest wine fair in the world, and tasted his way through more than 100 […]
Fast Track Packaging Erased the Minimum Order That Can Keep Small ANA Brands Off the Shelf
Fast Track Packaging Erased the Minimum Order That Can Keep Small ANA Brands Off the Shelf For a small or emerging adult non-alcoholic brand, there’s no shortage of things standing between a good product and a real shot on the shelf – distribution, pricing, brand awareness, retailer relationships, and more. One factor that gets discussed […]
Ariel Vineyards Spent 40 Years Building the ANA Wine Category. Its Rebrand Is for the Consumers Who Just Arrived.
Ariel Vineyards Spent 40 Years Building the ANA Wine Category. Its Rebrand Is for the Consumers Who Just Arrived. The brand that pioneered ANA wine didn’t need a rebrand to prove its credibility. It needed one to introduce itself to the consumers it had spent four decades making room for. When Cynthia Lohr, Co-Owner and […]
Noughty Built Its Wine-World Credibility Before Retail Was Ever an Option
Noughty Built Its Wine-World Credibility Before Retail Was Ever an Option When Amanda Thomson, Founder and CEO of Thomson & Scott, launched Noughty in 2019, retail wasn’t on the table for a premium adult non-alcoholic wine – there was no category precedent for buyers to point to, no comparable product on a shelf anywhere, and […]
Tomorrow Cellars Treats Collaboration as Infrastructure
Tomorrow Cellars Treats Collaboration as Infrastructure Most emerging brands treat competitors as threats. In the ANA wine category, Tomorrow Cellars is treating them as infrastructure. That distinction reflects something true of the ANA category broadly: it’s still early enough, and small enough, that producers helping each other often outweighs any benefit to guarding territory. Tracy […]
Everleaf Built Its Brand One Bar at a Time – and That’s Exactly the Point
Everleaf Built Its Brand One Bar at a Time – and That’s Exactly the Point When Paul Mathew launched Everleaf in 2018, he spent the first six months personally delivering bottles to bars and restaurants in London. Not shipping them. Hand-delivering them. That decision wasn’t a scrappy startup workaround. It points to something the ANA […]
Three Spirit Built Its ANA Line Around How People Want to Feel – and That Changes Everything About How You Sell It
Three Spirit Built Its ANA Line Around How People Want to Feel – and That Changes Everything About How You Sell It The ANA category has spent a lot of energy helping consumers find familiar ground – drinks that taste like the alcohol they already know. Three Spirit built in the opposite direction. They started […]
Blind Tiger Built a Product for the Consumer Who Simply Loves a Great Tasting Cocktail
Blind Tiger Built a Product for the Consumer Who Simply Loves a Great Tasting Cocktail A significant portion of the ANA shelf leads with what it removes: alcohol, calories, sugar, after-effects. That positioning reaches a real and growing consumer. But there’s a group it doesn’t speak to – the person who simply wants a craft […]
Mockly Didn’t Rebrand to Look Better. It Rebranded to Be Understood — and Then Let New Orleans Do the Rest of the Selling.
Mockly Didn’t Rebrand to Look Better. It Rebranded to Be Understood — and Then Let New Orleans Do the Rest of the Selling. When Aimée Sedky, Co-Founder of Mockly, first considered a rebrand, she did what any rigorous founder would do: she ran focus groups. She put the existing can in front of people alongside […]
Great Non-Alcoholic Wine Doesn’t Start in the Facility. It Begins in the Vineyard.
Great Non-Alcoholic Wine Doesn’t Start in the Facility. It Begins in the Vineyard. For years, non-alcoholic wine had a reputation problem — and it earned it. Because brands used low-quality wine as their base, the dealcoholization process didn’t hide the flaws. It exposed them. The consumer stigma that followed gave non-alcoholic wine a negative reputation […]