Great Non-Alcoholic Wine Doesn’t Start in the Facility. It Begins in the Vineyard.
Great Non-Alcoholic Wine Doesn’t Start in the Facility. It Begins in the Vineyard. For years, non-alcoholic wine had a reputation problem — and it earned it. Because brands used low-quality wine as their base, the dealcoholization process didn’t hide the flaws. It exposed them. The consumer stigma that followed gave non-alcoholic wine a negative reputation […]
Sobar Built a System to Give Every Bar and Restaurant the Confidence to Say Yes to ANA
Sobar Built a System to Give Every Bar and Restaurant the Confidence to Say Yes to ANA Most bars and restaurants that want to add ANA beverages to their menu don’t have a product problem. They have a confidence problem. They don’t know what to carry, how to serve it safely, or how to make […]
Abstinence Spirits Built the Data Before They Built the Retail Case
Abstinence Spirits Built the Data Before They Built the Retail Case Too many ANA brands pitch retail before they have a reason to be there. Ranwei Chiang, CEO of Abstinence Spirits, took a different path than many brands – one that meant saying no to retail early, going deep on Amazon and on-premise instead, and […]
Orangily is Turning Its Retail Space Into a Community Platform – and Bringing New Consumers Into the ANA Category With It
Orangily is Turning Its Retail Space Into a Community Platform – and Bringing New Consumers Into the ANA Category With It Getting ANA-curious consumers through the door is one challenge. Getting people who’ve never thought about ANA beverages through the door is a different problem entirely. Kristin Patrick, Co-Founder of Orangily, found a way to […]
ISH is Building a Full ANA Portfolio to Keep Consumers Coming Back – and Help Retailers Win
ISH is Building a Full ANA Portfolio to Keep Consumers Coming Back – and Help Retailers Win When Morten Lee Sørensen set out to build ISH in 2018, he had a specific mission: make it easy, attractive, and accessible to be a mindful drinker. Not for one occasion. Not for one type of consumer. For […]
How Sovi Wine Co. is Building Premium ANA Wine Through Single-Estate Sourcing and Brand Evolution
How Sovi Wine Co. is Building Premium ANA Wine Through Single-Estate Sourcing and Brand Evolution When Sovi Wine Co. launched its first adult non-alcoholic wine in 2020, Co-Founder Julia Littauer made a decision that most new brands skip – she contracted directly with a single vineyard to grow grapes specifically for dealcoholization. “We wanted it […]
How Raising the Bar’s Subscription Model Drives ANA Discovery
How Raising the Bar’s Subscription Model Drives ANA Discovery The adult non-alcoholic beverage category has hundreds of NA spirits and ready-to-drink cocktails but for curious consumers, knowing where to start can feel overwhelming. Abbie Romanul, Founder and CEO of Raising the Bar, decided to solve this problem by building a subscription box that turns overwhelm […]
How TÖST Built National Distribution by Designing Beverages for Occasions Instead of Replicating Alcohol
How TÖST Built National Distribution by Designing Beverages for Occasions Instead of Replicating Alcohol When Brooks Addington, CEO and Founder of TÖST Beverages, and his team created TÖST seven years ago, they started with a fundamental question: what does a beverage actually need to be to meet the moment? Their answer wasn’t about replicating champagne, […]
How Enthuse Marketing Built ANA Category Credibility Through Tastemaker Education About Seedlip
How Enthuse Marketing Built ANA Category Credibility Through Tastemaker Education About Seedlip When Seedlip launched in the U.S. in 2015, adult non-alcoholic spirits faced a dual challenge. First, they needed to overcome the “fancy juice” perception of adult non-alcoholic spirits. Second, they needed bartenders – professionals who make their living serving alcohol – to champion […]
ABV Technology is Building De-Alcoholization Infrastructure to Enable Craft Producers to Enter the ANA Market
ABV Technology is Building De-Alcoholization Infrastructure to Enable Craft Producers to Enter the ANA Market For years, craft breweries faced an impossible barrier when it came to making non-alcoholic beer. De-alcoholization equipment cost millions and required industrial-scale facilities. The few companies offering de-alcoholization services were often hundreds of miles away. And even if a small […]